I hope you are enjoying the weekend
Selling items at a craft fair is a great way to get your
products noticed and drum up new business.
Here are a few ideas for attracting potential customers to
your space.
A lot of crafters sell their handicrafts at fairs in their
community. This is a great way to get noticed and it is a great environment for
making sales because people come to the fair expecting to purchase handmade
items. If you have decided to try attending a craft fair with your homemade
goods or you have been attending craft fairs for years and you would like to
boost your sales, there are a lot of ways to do this. The most important thing
you can do at an event like this is to attract people to your space. If your
sales area is lacklustre, people may just pass it by and not even take time to
look at what you have made. You could have the best item at the fair, but if
people do not take the time to browse, nobody will ever know they want to buy
from you. Attracting people is easy if you use a few eye-catching tricks.
Consider offering a drawing or a chance to win some of your products for free.
You can place a sweepstakes entry box on your table and show off the items that
are winnable, luring people to your space with the prospect of getting
something for free. Promotional displays like this, really make a difference in
how well you do at fairs.
Another option is to create lighting that is interesting and
fun. This highlights your product and your sales area. While it may not lure
people over based on their interest in anything specific, it will be
eye-catching and get everyone's attention. If your sales space looks
attractive, you stand a better chance at making sales.
One of the best ways to grab the attention of people who may
otherwise pass you by is to have a performance in your space. This may not be
an ongoing thing, but you can temporarily attract attention and then everyone
will be talking about what happened near your space. For instance, you could
have your child or a few children put on a dance performance near your space. People
will stop to watch and after, may take a moment to view your items.
Finally, remember everyone's sweet tooth. Offer candy or
baked goods at your booth and people will come from all over the fair to get a
treat. This is a great way to pull people in, engage them in conversation and
get them buying. People love getting treat for free and it often ends in sales.
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